Website Design

We can advise on all aspects of website design and hosting.

Local businesses increasingly rely on websites to provide information 24 hours a day to current and potential customers.
The absence of a website may negatively affect your customers' perception of your business.
In this modern era it is expected that you have a web presence.

Although your customers usually request your goods or services by telephone or fax, many will expect to be able to find out about your business and order goods or services online.
The internet is a key marketplace for niche market goods and services. The global audience means that you're more likely to make contact with potential customers.

Your business may benefit from a website that allows customers to review your goods or services, order and pay online.
This would usually include:

• a description of your goods, products and services
• online forms for enquiries and orders
• regional branch details and opening times
• contact information
• an online store with descriptions, images and price
• social media content such as blogs or user reviews
• online payment options
• delivery options

If you are a limited company or a limited liability partnership, your website will also need to include, by law, your:

• registered name
• registered office and geographic addresses
• registered number
• place of registration
• VAT number (if VAT registered)
• membership details of any trade or professional association
• email address

Click on the following link for Computer Services' example of legal information required.

If you include prices on your website, they must be clear and unambiguous. Also, state whether prices are inclusive of VAT and delivery costs.

The website will become a shop window for your goods and services and form a crucial sales channel with existing and prospective customers.
Allowing online ordering and payment will mean your business is trading 24 hours a day to a global audience. Fulfilment of orders made using your website will be a key challenge in ensuring customer satisfaction.
Regular updates to the site is not only vital in maintaining interest;repeat visits and orders but also very useful for the Search Engine Optimisation aspect of web marketing.

The use of social media such as blogs and social networking can help you build a community around your brand. It can also help you better understand what your customers want.
However marketing on the social web should be handled with care. Assess any risks, eg reputational damage, when incorporating social media into your marketing strategy.

Computer Services - Southport branch Facebook page.

When you commission a website ensure that you:

• budget for the cost of maintenance and updates
• have a clear strategy for managing the use of social media
• have processes in place to deal with enquiries, orders, payments and deliveries

Call us 01704 535582 or fill in the contact form to discuss how Computer Services can design, build and host your new business website.

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